Journal

OYO Living Apartments

OYO Living Apartments

We recently completed our first collaboration with OYO on a new OYO Living property in Gurgaon. OYO Living are fully furnished long term rentals, ...

Safomasi Press: August 2018

In recent press we've had interviews with Ideal Home and Garden, been quoted in Casa Vogue, had products featured in LivingEtc. and a mention in Qa...

Grey Tablescape for ELLE Decor India

The 100th issue of ELLE Decor India was a crowdsourced special, with 100 contributors. We were very happy to be asked to create a styled compositi...

Fashion Revolution Week 2018

Fashion Revolution Week is a global movement aimed at transforming the fashion and textile industries. Founded in 2014, one year after the Rana Pl...

Kardo x Safomasi Printed Summer Shirts

We’re excited to introduce Kardo x Safomasi printed summer shirts, our collaboration with contemporary menswear brand Kardo. The collection blends...

Safomasi Press: March 2018

Lately we've been featured in India Today Home, Architectural Digest, GQ, Better Homes and Gardens and Home and Design Trends magazine.

Bungalow 99: A Beautiful Boutique Hotel in Delhi

Bungalow 99 is a new boutique hotel in Delhi, and a new entry at the top of our list when we get asked for recommendations of where to stay! For o...

Design Process: The Making of the Fells Print

In our journal post last week we interviewed Snuggle Truffle founder Eleanor Tweddell and introduced The Fells, a print inspired by the Lake Distr...

Lake District Print colourful illustrated textiles

Lake District Print - Illustrated Textiles inspired by Cumbria

We originally created The Fells, a Lake District print for Snuggle Truffle, a store focused on cosy textiles, the British countryside and specific...

Architectural Digest Art & Design Planner

We were commissioned by Architectural Digest magazine to illustrate a graphic backdrop for their annual Art and Design Planner, a curated calendar...

Print Design: Safomasi x Indelust

We were commissioned by ethical retailer Indelust to design and make an exclusive range of gender neutral baby gifts and festive table linens with...

Design Process: Making of the Balloons at Dawn Print

The final post in our series going behind the scenes of our Kapadokya collection we’re looking at the design and print process of our hot air ball...

Our Top Picks for Unique Christmas Gifts

If you’re stuck for gift ideas this Christmas, we’ve put together a gift guide to help with some inspiration! Read on for our top 5 gifts for cool...