Journal

Safomasi at NY NOW Winter Market 2017

Safomasi at NY NOW Winter Market 2017

We exhibited at our first trade show in America this February, NY NOW at the Javits Centre in New York. We showcased our new Tiger Safari and awar...

Safomasi Press: January 2017

Some of our latest press features include products in House & Garden, Harper's Bazaar, The Stylist's Emerald Street newsletter, Stella Magazine...

ELLE Deco International Design Award Winners - India 2016

We’re so excited to have won in the ELLE Deco International Design Award, India 2016 in the Fabrics Category for our Woven Kawaii collection. It’s...

Gift Ideas for People Who Love To Cook and Entertain

This week’s gift guide focuses on unique gift ideas for people who love to cook and entertain. If you know someone who loves baking, experimenting...

Gift Ideas for Fashion Lovers

We’re back with gift ideas for fashion lovers, the second part of our Christmas gifting guide. If you know someone that loves to accessorise with ...

Gift Ideas for Homebodies

The holiday season comes around so quick and before you know it you’re panic buying gifts in the supermarket on Christmas Eve (never a good idea!)...

This is India at LDF

In September we were one of 12 India-centric designers to showcase as part of This is India at The London Design Fair. Spanning product, textile a...

Safomasi Press: September 2016

Our latest press includes an interview in Verve magazine, a fun shoot in Child magazine, and an article I wrote for India Today Home on ways to exp...

Safomasi at the London Design Fair 2016

We were back in London this September to show for the second time at The London Design Fair. This year we were involved in three ways. Our own sta...

Mumbai Taxi Interior

It’s time to reveal our latest project, made in collaboration with Taxi Fabric and Architectural Digest India. Taxi Fabric is a Mumbai-based proje...

Safomasi Press: July 2016

We've had some wonderful press recently, including a full page feature on our quilts in The Telegraph Magazine and an interview in House Beautiful.

Fashion Revolution Week 2016

3 years ago on April 24th 2013, 1,134 people were killed and over 2,500 were injured when the Rana Plaza garment manufacturing complex collapsed i...

Good Homes Awards Winners - India 2015

We’re super proud to announce that we’re winners at the Good Homes Awards India 2015! We won in the Product Design – Furnishings category, against...