Journal

Safomasi Press: September 2017

Safomasi Press: September 2017

Over the last few months we've seen Safomasi featured in Architectural Digest's editorial on 'the finest rugs from India, our Peace Hands cushion i...

Safomasi at Maison et Objet 2017

We were really excited to show at Maison et Objet in Paris for the first time this September. We launched our new Kapadokya Collection, which inc...

A look inside Jacqueline Fernandez's Gorgeous Home

We’re in love with Jacqueline Fernandez’s home, as seen in the latest issue of Casa Vogue India. Styled by Architect and Interior designer Ashiesh...

Exploring Delhi's Lodhi Art District

Between Meharchand and Khanna market, Lodhi Art district is one of several spots in Delhi, that have been transformed by the St+Art India foundati...

Design Process: Making of the Tiger Safari Print

In the final post of our series taking a behind the scenes look at the design process for the Tiger Safari collection, we look at the print of the...

Design Process: Making of the Big Cat Camo Print

Next in our series with a behind the scenes look at the design process for our Tiger Safari collection prints, it’s the Big Cat Camo print! Inspir...

Design Process: Making of the Langur Print

In this post we’ll take you behind the scenes of the design process and the making of our Langur Print. From inspiration, to illustrating the patt...

Studio Illustrations by Tash Mok

Tash Mok spent a month interning with us this April. She graduated in Textiles from Chelsea College of Art, but has a great body of Illustration w...

Design Process: Making of the Spotted Deer Print

All Safomasi prints are inspired by our travels around the world. It’s a long process. We travel and gather inspiration and ideas, before coming b...

Collaboration with Japanese Furniture Makers Hida Sangyo

One of the most rewarding things about designing and making textiles is seeing them to life in different projects. Our collaboration with heritage...

Go wild with Safari Room Decor

Safari themed room decor isn't all about beige and khaki. Our Tiger Safari collection, inspired by adventures on safari in the jungles and nationa...

Fashion Revolution Week 2017

This week is Fashion Revolution week 2017. An annual movement, launched in response to the Rana Plaza disaster in Dhaka, Bangladesh in 2013, the F...

Safomasi at NY NOW Winter Market 2017

We exhibited at our first trade show in America this February, NY NOW at the Javits Centre in New York. We showcased our new Tiger Safari and awar...