Journal

Upholstery Fabric for Furniture Brand Iqrup + Ritz

Upholstery Fabric for Furniture Brand Iqrup + Ritz

We collaborated with furniture brand Iqrup + Ritz to create custom upholstery fabrics for their chairs and beds in exclusive colourways of four of ...

Design x Design / 20 under 35

Design X Design is an annual Exhibition presented by the Alliance Française de Delhi and Studio iF. Design x Design aims to present a snapshot of ...

In Store at Heal's

We couldn’t be more excited to announce that our textiles are part of Heal’s Spring Summer 2016 collection of soft furnishings. Established in 181...

Doll's House for ELLE India

This has to be one of the most fun projects we we’ve been asked to do – make a fantasy Safomasi Dolls House for ELLE India! Seriously, what a drea...

Behind the Scenes of our Ethical Production

We’re really happy to share a glimpse into our work and process in this beautifully shot film, part of the Indelust Diaries series. Filmed over...

Print Design for Bodice Studio

Introducing our latest project, Safomasi x BODICE, a print collaboration between Safomasi and Bodice, a New Delhi based womenswear label founded b...

Safomasi at Tent London 2015

This September brought our colourful brand of illustrative hand printed textiles to London for our official launch in the UK at Tent, part of the ...

Monochrome Illustration

We were excited to receive a copy of ‘A Journey through Monochrome Illustration’ in the post today. Published by BNN in Japan it’s a new book feat...

Studio Tour in ELLE Decor India

We are thrilled to have our New Delhi studio featured in the latest issue of ELLE Decor India. It’s been less than a year since we transformed a r...

The Making of the Regatta Print

Inspired by Sailing in Salcombe Even if you’re not a sailor, watching yachts and dinghies race around the estuary are a such a big part of Salcomb...

The Making of the Rockpool Print

Inspiration The beach at low tide – a place for exploring, rock pooling, playing and sunbathing inspired the Rockpool design, one of the statement...

The Making of the Estuary Walk Print

Inspired by the Salcombe Estuary The gorgeous town of Salcombe, Devon, in the South West of England inspired this collection. A very special place...

Apartment Apothecary Collaboration

We’re excited to announce our collaboration with Apartment Apothecary on an exclusive line of new products for her Great.ly store. Apartment Apoth...