Journal

In Conversation with Louise Lockhart

We speak to British illustrator Louise Lockhart (AKA The Printed Peanut) about the inspiration, design and production process behind our new 'Farm ...

The Printed Peanut Collaboration

Introducing Farm Life, our collaboration with British illustrator Louise Lockhart (AKA The Printed Peanut) that explores British and Indian farm sc...

Bombay Shirt Company Print Collaboration

Introducing our 'Lucky Charm' collection of Limited Edition shirts for Bombay Shirt Company. Launching at a time when we could all use some luck, t...

Safomasi Lounge at DLF Avenue

At the beginning of this month we were invited to pop-up at DLF Avenue, the newly refurbished and re-branded mall in Saket, South Delhi. We crea...

Custom Table Linens

We were commissioned to design custom table linens for a couple that love to entertain. Illustrating their passions, interests and wedding motifs ...

OYO Living Apartments

We recently completed our first collaboration with OYO on a new OYO Living property in Gurgaon. OYO Living are fully furnished long term rentals, ...

Grey Tablescape for ELLE Decor India

The 100th issue of ELLE Decor India was a crowdsourced special, with 100 contributors. We were very happy to be asked to create a styled compositi...

Kardo x Safomasi Printed Summer Shirts

We’re excited to introduce Kardo x Safomasi printed summer shirts, our collaboration with contemporary menswear brand Kardo. The collection blends...

Lake District Print colourful illustrated textiles

Lake District Print - Illustrated Textiles inspired by Cumbria

We originally created The Fells, a Lake District print for Snuggle Truffle, a store focused on cosy textiles, the British countryside and specific...

Architectural Digest Art & Design Planner

We were commissioned by Architectural Digest magazine to illustrate a graphic backdrop for their annual Art and Design Planner, a curated calendar...

Print Design: Safomasi x Indelust

We were commissioned by ethical retailer Indelust to design and make an exclusive range of gender neutral baby gifts and festive table linens with...

An Appliqué Map to Celebrate Vogue at 10

Vogue India celebrates its 10th anniversary this year. For their bumper Anniversary Issue I was one of several women asked to create something bea...