Safomasi Lounge at DLF Avenue

At the beginning of this month we were invited to pop-up at DLF Avenue, the newly refurbished and re-branded mall in Saket, South Delhi. 

We created the Safomasi Lounge, a riot of colour and pattern designed to be a comfortable place to relax, discover our designs and get interior inspiration.

"This collaboration with DLF Avenue is interesting as it is creating a space to discover niche designers that you might not expect to find in a mall. It’s a great opportunity for people to experience our designs in real life and get interior inspiration for how to use our colourful, playful designs in their own home."

Sarah & Maninder, Co-founders, Safomasi

 Experience the Safomasi Lounge

Inspired by the ‘Z’ shape of DLF Avenue’s branding, we created a large coffee table, upholstered with our Grey Peace Hands Woven fabric.

Another key piece in the lounge is the huge, super comfy sofa made by Elementi Living, a bespoke furniture design studio based in Gurgaon. When choosing upholstery fabric we wanted a print to complement our cushions, in a colour that made them sing. Inspired by origami cranes, the quirky stripe in our Crane design fit the bill perfectly. Originally produced as woven jacquard fabric we printed it in cornflower blue onto cotton linen especially for this project. For the back and sides of the sofa we added contrast by printing an Indigo blue version of our Red Hibiscus fabric.

Most of our designs can be printed in bespoke colourways. We’re always happy to talk through ideas, give advice (if you need it!) and work with you to design unique fabrics that perfectly match the colours of your scheme. 

As well as Bean bags to lounge on, you’ll also spot Poufs in our hand screen printed fabrics. Lightweight and portable, they’re perfect to use as casual seating in a living room, bedroom or nursery. Or as a coffee table or side table. Or to put your feet up on as a footstool – the possibilities are endless. And the bonus? They’re a fun and easy way to brighten your home with colour and pattern.

Shop the Safomasi Lounge

  1. Lily Flower Pouf*
  2. Net Block Cushion Cover
  3. Camel Traders Cushion Cover
  4. Cave House Pouf*
  5. Fairy Chimney Cushion Cover
  6. Blue Crane Cotton Linen Fabric
  7. Orange Evil Eye Dhurrie
  8. Catch of the Day Cushion Cover
  9. Pink Belle Mare Bean Bag
  10. Balloons at Dawn Cushion Cover
  11. Horse Ranch Cushion Cover
  12. Resort Life Cushion Cover
  13. Grey Peace Hands Cotton Fabric
  14. Blue Evil Eye Dhurrie
  15. Pink Coral Reef Pouf*
  16. Langur Pouf*
  17. Blue Ocean Reef Quilted Bean Bag

*Poufs are launching online soon! If you can’t wait, we’re taking orders over email – just get in touch on All designs are available as fabric by the metre too, and are suitable for upholstery, curtains and blinds.

Visit the Safomasi Lounge at DLF Avenue

The lounge is open at DLF Avenue until March 1st. An exhibition of Claymen’s functional and dysfunctional clay sculptures and objects is also on display, check the DLF Avenue website for more details on what’s happening next.