Journal

Conscious Collective Pop Up | September 6-7, 2025

Conscious Collective Pop Up | September 6-7, 2025

It’s always such a joy to connect with fellow creatives and meet customers in person, so after the success of our two pop-ups last year, we’re thri...

Embracing Slow Design: Choosing Purpose Over Pressure

On slowing down and setting our own pace in a world that is always chasing "what's new" and next..

India-Inspired Homewares: Designs That Follow the Race Across the World Route

We loved watching the latest season of Race Across The World, which felt like a journey through the Safomasi archive - many of the places they expl...

Finding the Perfect Palette: An Interview with Colour Consultant Charlotte Cropper

To mark International Colour Day, we spoke with Milan-based interior colour consultant Charlotte Cropper. Charlotte shares her expertise in helping...

Safomasi at Focus/24 Design Centre Chelsea Harbour

We're excited to be taking part in Focus/24 at the Design Centre Chelsea Harbour this September. Billed as the ultimate design and decoration show,...

Creativity, Sustainability and Collaboration with Saumya of The Aymuas Project

We catch up with Saumya, founder of Indian interior design studio The Aymuas Project who we have worked with on a number of projects over the years.

Meet Emma Merry, Colour Consultant and Author of 'The New Colourful Home'

Emma from Home Milk shares her creative journey, highlights from her inspiring interiors book and tips for bringing more colour and joy into your h...

Interview with Colour-loving Interior Designer Maria Chandler

Meet Maria Chandler of BECOME Interiors, an Interior Design Studio with a vision of bringing characterful and joyful interiors to people's homes.

Conscious Collective Pop Up | 19-21 April 2024

We are really excited to announce that this April we'll be part of the Conscious Collective Pop up, a showcase of sustainable, vintage and pre-love...

Dopamine Decor to Create a Happy Home

Dopamine Decor is a way of decorating your home to create a space that truly makes you happy. Read on for ideas on how to get started!

Christmas Markets & Pop Ups 2023

Shop local and support small businesses this Christmas! Find us at these local events in December.

St Albans Sustainable Collective Pop Up

We'd love to see you at the St. Albans Sustainable Collective Pop up on Sunday, October 8th. The first chance to see and shop our products in perso...

Summer Quilts: The Best Bedding to Keep Cool on Warm Nights

As summer comes around it's time to give your bedroom a seasonal update. In this blog post, we'll explore summer quilts and bedding, helping you fi...