Journal

Safomasi Lounge at DLF Avenue

Safomasi Lounge at DLF Avenue

At the beginning of this month we were invited to pop-up at DLF Avenue, the newly refurbished and re-branded mall in Saket, South Delhi. We crea...

Colour Lovers Christmas Gift Guide

Give a special and unique gift this Christmas and support independent design. Each Safomasi print tells the story of a journey to a different part...

Custom Table Linens

We were commissioned to design custom table linens for a couple that love to entertain. Illustrating their passions, interests and wedding motifs ...

Safomasi Press: October 2019

A few of our latest press features include House and Garden, House Beautiful and Home and Design Trends Magazines.

Safomasi at the London Design Fair 2019

We had a great time exhibiting at the London Design Fair 2019, one of the most exciting events of the London Design Festival. With 500 exhibitor...

Safomasi Press: July 2019

Over the last few months we've had our fabrics featured in ELLE Decoration in the UK and India, as well as interviews in Good Homes, Ideal Homes an...

Design Process: Making of the Lily Lotus Quilt

The Lily Lotus Quilt is one first products we designed in the Indian Ocean Collection. Design Inspiration The Indian Ocean Collection tells the ...

Fashion Revolution Week 2019

On April 24th 2013, 1,134 people died and many more injured when an eight story garment factory named Rana Plaza collapsed in Dhaka, Bangladesh. T...

OYO Living Apartments

We recently completed our first collaboration with OYO on a new OYO Living property in Gurgaon. OYO Living are fully furnished long term rentals, ...

Safomasi Press: August 2018

In recent press we've had interviews with Ideal Home and Garden, been quoted in Casa Vogue, had products featured in LivingEtc. and a mention in Qa...

Grey Tablescape for ELLE Decor India

The 100th issue of ELLE Decor India was a crowdsourced special, with 100 contributors. We were very happy to be asked to create a styled compositi...

Fashion Revolution Week 2018

Fashion Revolution Week is a global movement aimed at transforming the fashion and textile industries. Founded in 2014, one year after the Rana Pl...

Kardo x Safomasi Printed Summer Shirts

We’re excited to introduce Kardo x Safomasi printed summer shirts, our collaboration with contemporary menswear brand Kardo. The collection blends...