Journal

3 Pink Sofa Living Room Ideas

3 Pink Sofa Living Room Ideas

We love pink, so it’s no surprise that we love a pink sofa. A pink sofa can make a bold and fun statement, but it can also be versatile and pair we...

Design for Diversity

Diversity for Design is an initiative by Interior Designer Rukmini Patel and Journalist Kate Watson-Smyth as a first step towards creating a more d...

3 Blue Sofa Living Room Ideas

A blue sofa can open up a whole host of colour schemes for your living room. For a start, there are many different shades of blue, from light sky b...

Five Colourful Ways to Style a Grey Sofa

Grey is one of the most popular sofa colours. As a neutral it makes a great blank canvas. But, as a ‘safe’ option, it can also be a bit boring..

Design Process: Making of the Reef Print

The Coral and Ocean Reef prints are part of the Indian Ocean Collection, inspired by our travels to Mauritius. Here’s a look at the process from i...

Safomasi Lounge at DLF Avenue

At the beginning of this month we were invited to pop-up at DLF Avenue, the newly refurbished and re-branded mall in Saket, South Delhi. We crea...

Colour Lovers Christmas Gift Guide

Give a special and unique gift this Christmas and support independent design. Each Safomasi print tells the story of a journey to a different part...

Custom Table Linens

We were commissioned to design custom table linens for a couple that love to entertain. Illustrating their passions, interests and wedding motifs ...

Safomasi Press: October 2019

A few of our latest press features include House and Garden, House Beautiful and Home and Design Trends Magazines.

Safomasi at the London Design Fair 2019

We had a great time exhibiting at the London Design Fair 2019, one of the most exciting events of the London Design Festival. With 500 exhibitor...

Safomasi Press: July 2019

Over the last few months we've had our fabrics featured in ELLE Decoration in the UK and India, as well as interviews in Good Homes, Ideal Homes an...

Design Process: Making of the Lily Lotus Quilt

The Lily Lotus Quilt is one first products we designed in the Indian Ocean Collection. Design Inspiration The Indian Ocean Collection tells the ...

Fashion Revolution Week 2019

On April 24th 2013, 1,134 people died and many more injured when an eight story garment factory named Rana Plaza collapsed in Dhaka, Bangladesh. T...