Journal

Fashion Revolution Week 2022

Fashion Revolution Week 2022

Fashion Revolution Week is a global people-powered movement that seeks to bring transparency to the fashion and textile industries. Meet the makers...

Grazia Interiors Awards 2021

We are pleased that our Big Cat Camo rug made the shortlist for 'Standout Rug' at the inaugural Grazia Interiors Awards 2021. The awards were all a...

India Covid Relief Fundraiser

Thank you so much for all your support in helping us raise funds to help fight the devastating Covid-19 second wave in India. From April 29 - May 3...

Bombay Shirt Company Print Collaboration

Introducing our 'Lucky Charm' collection of Limited Edition shirts for Bombay Shirt Company. Launching at a time when we could all use some luck, t...

Rug Buying Guide: Choosing the Right Rug for your Space

A rug is one of the most important elements in a room, bringing colour, texture and warmth to your interior and often tying the overall look togeth...

Fabric Guide: Ways to use Safomasi Fabrics

Our illustrated fabrics add instant colour and character to any interior and can be used for a wide range of projects including upholstery, curtain...

Bean Bag Guide

Safomasi bean bags come in a range of playful printed and woven patterns and are a really easy way to bring fun and colour to your space, whilst p...

Safomasi Press: December 2020

We were thrilled to be one of four textile designers featured in ELLE Decoration's pattern special. More recent press includes Vogue, On Design pod...

3 Pink Sofa Living Room Ideas

We love pink, so it’s no surprise that we love a pink sofa. A pink sofa can make a bold and fun statement, but it can also be versatile and pair we...

Design for Diversity

Diversity for Design is an initiative by Interior Designer Rukmini Patel and Journalist Kate Watson-Smyth as a first step towards creating a more d...

3 Blue Sofa Living Room Ideas

A blue sofa can open up a whole host of colour schemes for your living room. For a start, there are many different shades of blue, from light sky b...

Five Colourful Ways to Style a Grey Sofa

Grey is one of the most popular sofa colours. As a neutral it makes a great blank canvas. But, as a ‘safe’ option, it can also be a bit boring..

Design Process: Making of the Reef Print

The Coral and Ocean Reef prints are part of the Indian Ocean Collection, inspired by our travels to Mauritius. Here’s a look at the process from i...