Colourful Handwoven Flatweave Rugs
Designer Fabrics, Rugs and Homewares
Safomasi create unique fabrics, rugs and homewares inspired by travels around the world. Known for our distinctive illustrated prints and a joyful colour palette, Safomasi's original handcrafted designs are full of character, bringing playful charm and personality to interiors.
Interior Trade Accounts
Bring pattern, colour and character to your projects with Safomasi’s artisanal fabrics, rugs, and soft furnishings. Apply for a trade account to enjoy a trade discount and free samples.
About Safomasi
Safomasi is an independent interiors brand founded by British and Indian couple Sarah Fotheringham and Maninder Singh.
Born from a shared love of travel, colour and beautiful things, we design globally inspired fabrics, rugs and homewares with a soul and a story that bring joy and a small part of our colourful world into your home.
Crafted with care and full of character, our award-winning designs are cherished by clients around the world for their exceptional quality and artful appeal.
Original Designs
Sarah is the designer behind all our original prints. With a background in illustration, she brings a playful, storytelling approach to each design, transforming her travel experiences into vibrant patterns with a strong narrative and distinctive illustrated style.
Ethically Crafted
Ethical and sustainable production is at the heart of Safomasi. We believe in the inherent beauty of traditional handmade textiles and since 2012, we've had the privilege of working closely with skilled artisans in India to bring our designs to life.
Fabrics are hand screen printed in small batches using water-based inks on natural cotton and linen. Many of our rugs and soft furnishings are made to order, reducing waste and promoting a more intentional approach to design.
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