Welcome to Safomasi
Inspired by travels around the world, our playful illustrated fabrics, rugs and homewares have a soul and a story, designed to bring joy, colour and character into your home.
Shop the look
Our Story
Safomasi was founded in 2012 by British-Indian couple Sarah Fotheringham and Maninder Singh.
Inspired by our travels, our aim is to create original home textiles and accessories with a soul and a story that bring a small part of our colourful world into your home. Our award-winning designs are loved by clients all over the world for their beautiful quality and joyful character. Since 2019 we have been based in the UK, travelling back to India as often as possible to work with our amazing team in Delhi.
Illustrated Prints
Trained as an illustrator, Sarah draws each of our playful patterns. Storytelling at the heart of Safomasi and all our designs have a strong narrative, telling the story of our travels to different parts of the world.
Designed to evoke both memories and wanderlust, our distinctive illustrated fabrics and homewares breathe meaning and personality into interiors with their vibrant, figurative style.
Handcrafted Textiles
We believe in the beauty of handmade. Our intricate yet bold designs are brought to life by experienced and skilled artisans in India. We specialise in screen printing, a process in which each colour is printed separately onto the fabric to slowly reveal the design.
We produce in small batches with time and care, and hope that you will treasure your Safomasi pieces with the same love that has gone into making them.
Trade Accounts
Are you an interior designer looking to bring unique patterns, colour and character to your projects? Sign up to receive free samples and a trade discount.